Hudson Valley Rugby Club
Hudson Valley Rugby Club Digital Overhaul
Services
Website Design
SEO Optimization
Digital Marketing Campaigns
Website Design
SEO Optimization
Digital Marketing Campaigns
Hudson Valley Rugby Club
Driving Membership Growth and Community Engagement Through a Strong Digital Presence
The Hudson Valley Rugby Club, a local nonprofit, sought to grow its membership base and enhance community engagement. Rhizome Consulting delivered a new website and digital marketing strategy to increase visibility and promote events.
Project Goals
- Boost membership and community engagement.
- Establish a digital marketing strategy for events and outreach.
- Enhance SEO for improved local search rankings.
- Launch targeted advertising campaigns for event promotion.
Methods and Solutions
Rhizome Consulting created a comprehensive digital solution for Hudson Valley Rugby Club, beginning with the design of a modern website that showcases the club’s mission, events, and team. The strategy included content optimization, SEO, and social media integration to drive discoverability. We also launched Google Ads and Facebook campaigns to promote club events and encourage sign-ups. The website’s design and functionality focused on ease of navigation and highlighting the club’s community involvement, fostering better connections with local athletes and supporters.
Project Outcomes
The revamped digital presence resulted in a substantial increase in website traffic, event participation, and membership inquiries. The targeted digital campaigns generated a 30% boost in engagement, solidifying the club’s standing in the local community. Furthermore, Rhizome’s efforts helped the club secure new sponsorships, enhancing their ability to serve the region’s rugby enthusiasts.
